Phable is a high end premium selvedge denim label specialising in faithfully hand crafting the classic that is the Jean.
In a world that consumes all that is mass produced, Phable offers individuality, style, quality and collect-ability for those who want more from a fashion label than just creating another wealthy empire.
Connoisseurs of fine denim will be happy to know that we take pride in producing high quality jeans. We use the finest Japanese selvedge denim from the reknown Kurabo denim mill, our buttons and rivets are custom made in Italy and our jeans are 100% handmade in Australia.
For us, quality is paramount and that's why we make in Sydney. With only two of us at the helm of Phable, we are able to maintain hands on management of the brand and the quality control of your pair of Phable jeans.
The boutique nature of our label allows us to be more hands on and personally inspect every element of your jeans before shipping them off. We even hand brand the number of your jeans personally for the limited releases. This also means that we are able to have each pair hand made by a single jean-smith.
We not only pride ourselves on our quality control standards but also our attention to the details you can't necessarily see at first glance. From the subtle branding on the back of our buttons and rivets, the printing on the inside pocket, the hand branded numbers on the leather patches for our limited releases, through to the specially designed box they are delivered in. We intend to invest in the little things to make Phable jeans your favourite pair.
We believe that all jeans tell a story and that is how the Phable brand got its name, from storytelling and the imagination that keeps the mind free. Our brand is about telling your unique story through a pair of Phable jeans.
Our denim is dyed with natural indigo and indigo is often referred to as the "Living Colour"
Your pair's 'Living Colour' will change shade with each wear. As every body shape is different, no one pair of jeans will fade and wear the same as the next. This unique process is the "story" of how your jeans have been worn and a symbol of your individuality, guaranteed to make your Phable jeans one of a kind.